What’s so great about organic cotton jeans?
Jeans are long-lasting and always in style, but the idea of organic cotton jeans might be confusing to many of us. Organic, how? Organic, why? Let’s start from the beginning by talking about conventional cotton.
What’s the story about conventional cotton?
Cotton is one of the most widely grown crops in the world. Conventional cotton is one of the most chemical-intensive crops. These chemicals have a huge impact on the earth’s air, water, and soil, as well as on the health of people who live in cotton-growing areas. Also, conventional cotton jeans require a lot of water to produce. All in all, conventional cotton is not great.
What’s organic cotton?
Organic cotton is grown using methods and materials that have a low impact on the environment and on people who live and work in the cotton-growing areas. This production reduces the use of toxins, persistent pesticides, and fertilizers. The focus is instead on building biologically diverse agriculture.
Why is organic cotton important?
Organic cotton is so much better for the environment because it’s grown without the use of synthetic fertilizers and harmful pesticides. It also makes for better soil for future crops.
“Organic cotton is so much better for the environment.”
After organic cotton is harvested, the yarn is spun with great care to create a super-soft finish that’s kind to both your skin and our planet. Also, less water is required to produce a pair of organic cotton jeans. In other words, organic cotton is healthier and more eco-conscious than conventional cotton.
Why 100% organic cotton is more than 15%.
All of our jeans are made out of 100% organic cotton. But, it’s actually ok to put the label “organic jeans” on a pair of jeans that contain only 15% organic cotton and 85% conventional cotton. This is a bit off if you ask us.
Organic cotton or not, jeans are still not harmless to produce, but on the other hand, so little is. If you buy organic cotton jeans and wear the heck out of them for many years, then you will minimize the effects on the environment and on people in cotton-growing areas.
The next time you buy a pair of jeans, why not choose a pair that’s kind to both nature and people? Because a pair of responsibly made jeans blend sustainability and style together. So, don’t buy denim blindly. The answer is right in front of you.